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Why Choose a Certification in Digital Marketing
Digital marketing is reshaping business growth—enabling data-driven decisions, AI-powered content creation, and precision targeting. This certification builds your expertise in SEO, social media, and digital campaigns, preparing you to create results-driven strategies that meet today’s market demands.
Career Opportunities
This program prepares you for future-focused roles, including:
What Will You Learn
Marketing & Digital Marketing Fundamentals
Marketing principles & digital ecosystem
Understanding digital channels & customer journeys
Persona building and strategy development
Case-based learning
Content Creation Using AI Tools
Introduction to AI in marketing
Ideation & AI-based copywriting
Content optimisation & publishing
Practical use of AI tools for marketing content
Social Media & Influencer Marketing
Social media landscape & content planning
Influencer marketing strategies
Paid advertising campaigns
Performance tracking & workshop
SEO and SEM
SEO basics, technical SEO, and tools
Search Engine Marketing fundamentals
Performance metrics & optimisation
Case studies and AI-enabled SEO practices
Data Analytics in Marketing
Marketing analytics & Google Analytics basics
Advanced tools, A/B testing, ROI models
Attribution frameworks and campaign measurement
Campaign Management & Automation
Lifecycle of campaign planning
Marketing automation tools
AI in campaign optimisation
Programmatic advertising essentials
Capstone Project
Group project with campaign briefing
Design, execution, and presentation
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